About
I am a dynamic and results-driven Marketing Specialist with a proven track record of leveraging digital marketing strategies to drive growth and enhance ROI.
In my career, I have commanded marketing campaigns for multiple products & business streams. I also champion the adoption of agile marketing methodologies in my teams, this has increased team flexibility and decreased time-to-market. SOME OF MY EXPERTISE INCLUDE:
Marketing Automation 100
Content Marketing 95
SEO & PPC 95
Data Analytics 90
Digital Marketing (POEM) 92
Inbound Marketing 90
Copywriting 100
Education
Certificate
Curtin University
Digital Branding & Engagement
DBA
Rome Business School
Business Administration (Strategic Management)
Certificate
Havard Online
Tech. Entrepreneurship: Lab to Market
Certificate
Lagos Business School
Building Brands, Boosting Sales
Masters Degree
Lagos State University
Communications Studies
Bachelors Degree
Lagos State University
Microbiology
5
Years +
Experience
Adept at managing multi-channel campaigns,
and using data to optimize performance.
OMNICHANNEL Strategy
Led the execution of an omnichannel marketing strategy, integrating IoT devices and voice-activated assistants, which drove a 60% increase in brand touchpoints.
B2B, B2C & B2G Marketing
I have led multiple campaigns to drive products & services marketing to businesses, customers, & Governments. This often requires complex decision-making processes with multiple stakeholders.
BRAND MANAGEMENT
I spearheaded a rebranding initiative that increased brand recognition by 35%, leveraging market analytics and creative direction skills to oversee a team of 16 creatives.
CONTENT & AUTOMATION SAVVY
I am proficient in using industry tools like Photoshop, Illustrator, Audition, and PremierePro. GenStudio, Salesforce Pardot, Oracle Eloqua, Marketo, Hubspot, MailChimp, CapCut, Dalle3, OpusClip, FireCut, Canva, ON24.
Storytelling with purpose, and Marketing with impact...
Ben Iyoha is a powerhouse who combines creativity with strategic thinking. His ability to craft compelling brand narratives and execute integrated campaigns has consistently driven impressive results for our team. A true leader in brand strategy!
Elsie NJ
Project Lead, Vatebra / UNDP
From content development to crisis communication, Ben consistently delivers excellence with copy & visual storytelling. His strategic leadership in brand and communications has been pivotal in enhancing our brand reputation and market positioning.
Charlotte Adire
VP of Marketing, FILMHOUSE
Ben is a very creative individual... His knack for copy writing, online content development/management, social media marketing and graphics design is very concise, deep and original. A good team player , he has a can do attitude always and inspirational when it comes to getting the work done.
Princewill Akuma
Marketer / Strategist, Emerchantpay UK.
Get in touch
Let’s turn insights into action, one campaign at a time.
Privileged to have served these brands & more:
Feel free to drop an email:
hello@beniyoha.com or drop a message via contact form below: