Belangelique Store Email Marketing, CMS Development & Content Management Contract

PROJECT:

Belangelique Store sought to enhance its digital marketing efforts to boost customer retention, recover abandoned carts, and improve overall website visibility and functionality. The project entailed managing email marketing campaigns with two specific goals: reactivating dormant customers through targeted offers and engaging leads who had abandoned their shopping carts to complete their purchases. In addition, the project included overseeing the store’s WordPress CMS for site optimization, content management, and implementing SEO strategies to drive organic traffic and enhance search engine rankings.

 

SOLUTION:

Email Marketing Campaigns

Reactivating Old Customers:

1. 1. 1. 1. Segmented the store’s customer database to identify inactive users based on purchase history, engagement patterns, and product preferences.
         2. Designed personalized email campaigns using advanced tools like Mailchimp and Klaviyo, featuring time-sensitive discounts, exclusive deals, and tailored product recommendations to incentivize reactivation.

III. A/B tested subject lines, CTAs (calls to action), and email designs to determine the most effective strategies for engagement.

Cart Abandonment Recovery:

1. 1. 1. 1. Integrated abandoned cart recovery workflows with the store’s e-commerce platform (e.g., WooCommerce).
         2. Deployed automated drip email sequences triggered after cart abandonment, featuring reminders of the saved items, urgency-based messaging (e.g., “Limited stock available”), and incentive offers such as free shipping or discounts.

III. Used dynamic content to display product images, prices, and links, ensuring a seamless and personalized shopping experience.

1. 1. 1. 1. WordPress CMS Management

Website Optimization:

1. 1. 1. 1. Conducted a technical audit of the WordPress site, resolving issues such as broken links, slow loading times, and mobile responsiveness to enhance user experience.
         2. Implemented caching plugins (e.g., WP Super Cache) and image compression tools (e.g., Smush) to improve website performance and page load speeds.

III. Regularly updated plugins, themes, and WordPress core to maintain site security and functionality.

Content Management:

1. 1. 1. 1. Developed and published SEO-optimized content, including product descriptions, blog posts, and landing pages, to engage customers and improve search engine visibility.
         2. Maintained a consistent posting schedule, leveraging an editorial calendar for timely updates and seasonal promotions.

III. Enhanced site navigation by organizing content into logical categories, improving internal linking structures to boost user engagement and reduce bounce rates.

1. 1. 1. 1. SEO Implementation

On-Page SEO:

1. 1. 1. 1. Conducted extensive keyword research using tools like SEMRush and Ahrefs, identifying high-traffic and relevant keywords for product and blog pages.
         2. Optimized meta titles, descriptions, and headers with primary and secondary keywords to improve ranking potential.

III. Used structured data (schema markup) to improve search engine understanding of the site’s content and enhance rich snippet visibility.

Technical SEO:

1. 1. 1. 1. Addressed crawl errors and improved site architecture for better search engine indexing.
         2. Created XML sitemaps and submitted them to Google Search Console for enhanced crawling and indexing.

III. Improved mobile-friendliness and site speed, achieving scores above 90% on Google Page Speed Insights.

• • • • • Off-Page SEO:

1. 1. 1. 1. Built high-quality backlinks through guest blogging, partnerships, and product features on industry-relevant websites.
         2. Promoted content through social media and email campaigns to increase inbound links and referral traffic.

 

 

RESULT:

Email Marketing Success:

1. 1. 1. 1. Reactivated over 40% of dormant customers within the first two months of the campaign, generating a measurable increase in repeat purchases and customer lifetime value.
         2. Abandoned cart recovery campaigns achieved a conversion rate of 25%, significantly reducing lost sales and increasing overall revenue.
         3. Enhanced email open rates by 15% and click-through rates by 10% through A/B testing and targeted personalization.

Improved Website Performance:

1. 1. 1. 1. Enhanced WordPress site functionality and usability, reducing page load times by 30% and improving overall user satisfaction.
         2. Published SEO-optimized content drove a 50% increase in organic traffic within six months.
         3. Streamlined navigation and user-friendly design resulted in a lower bounce rate and higher average session durations.

• • • • SEO Outcomes:

1. 1. 1. 1. Achieved first-page rankings for key product categories and high-value blog content, driving consistent organic traffic.
         2. Domain authority increased by 15 points due to the implementation of a comprehensive backlink strategy.
         3. Local SEO efforts improved visibility in geographic regions with high customer potential, increasing regional sales by 20%.

This project highlighted was one I undertook as a contract, the integration of technical expertise and strategic marketing efforts, successfully delivering measurable improvements in customer retention, sales recovery, and overall digital presence for Belangelique Store.